Xiamen , July 25, 2005 – Energetic Hip-Hop music, cool dance by fashionable dancers, and vigorous sports fill the lives of the young and fashionable.
Music, sports, and fashion fill the electric atmosphere.
Against such a background, Shanghai GM held the “Run with the Wind" launch event for the Chevrolet AVEO, a compact hatchback targeted at fashionable urban residents, in the beautiful and romantic coastal city of Xiamen .
As the most exciting new model in the Chevrolet family this year, the AVEO has a distinctive charm that complements fashionable urban consumers' down to earth personalities and enthusiasm for life. It will be another unique symbol of these consumers' individuality.
The AVEO's target consumers are the new generation of urban dwellers born in the late 1970s and early 1980s. These people are full of energy and personality, and know how to enjoy life.
They pursue new things, show great zeal for fashion and novelty, and enjoy the feelings of superiority and reassurance that world-class brands bring.
They seek high quality life experience: MSN, iPod, Personalized Ring Back Tone, pop music and extreme sports are necessities.
Shanghai GM has developed the compact, sporty, fashionable AVEO hatchback to cater to the increasing consumption needs of this rising urban consumer group.
The Chevrolet AVEO series currently consists of three versions, the AVEO SE 1.4L MT, AVEO SE 1.4L AT and AVEO SX 1.4L AT, with prices being 84,900 RMB, 94,900RMB and 102,900RMB respectively.
Over 100 authorized Chevrolet dealers countrywide will accept orders immediately. AVEO is expected to come into the market formally in two months.
The Chevrolet AVEO is one of GM's bestsellers in the global compact car market.
Shanghai GM is launching the latest models of AVEO hatchback.
Currently, Chevrolet AVEO is marketed in over 50 countries including the United States , Germany , Spain and Australia , with global sales of almost 200,000 units in 2004. AVEO was number one in J.D Power's 2004 new car quality study in the North America compact car segment, and was one of the most popular compact cars.
Sporty Appearance Full of Energy
The Chevrolet Aveo's exterior was designed by Giorgetto Giugiaro, a renowned Italian designer known for his romantic Italian-style designs.
With Giugiaro's sophisticated design philosophy, the AEVO is both fashionable and sporty, maximizing both energy and passion, both style and power.
The unique crystal headlights with a sharp front end and a stout rear end are streamlined like the spread wings of a flying eagle, reflecting a strong sports spirit. The aggressively styled radiator grille sports a golden Chevrolet emblem on a wide horizontal chrome bar and dark black mesh. The aerodynamic and solid siding runs from the hood firmly across the side body. The 14-inch 8-spoke aluminum rims highlight the unlimited energy of this hatchback, improve brake cooling, and strengthen the car's sporty nature.
The tail of AVEO has a RV-like cross-over high-roof hatchback door design. The lines are soft and rounded. The design for the bright, high precision taillights was inspired by the stone pillars in Rome , a masterpiece of Giugiaro.
All parts of the tail are unified with the siding, naturally continuing the energetic design of the whole car. The integrated sporty deflector was custom designed for the AVEO. The design is integrated into the vehicle harmoniously and perfectly unified with the streamlined body. The excellent aerodynamic performance enhances the stability when driving at a high speed, and enhances the simple but fashionable European design.
Excellent Handling Performance; All around Safety
The Chevrolet AVEO deploys GM 's new-generation Twin-Tec 1.4L engine. This engine incorporates state-of-the-art technology that provides high fuel economy and quiet and smooth operation.
This DOHC 16-valve engine which uses Sequential Fuel Injection (SFI) technology, a fully computer-controlled Direct Ignition System (DIS), as well as an advanced Variable Geometry Intake Manifold System (VGIS), is not only capable of delivering a peak output of 69KW and 128Nm, but will also provide high fuel economy without any compromise in power output, thus maximizing the effectiveness of the engine system.
In addition, this engine was specially adjusted and configured for the unique road, climate, environment, and fuel conditions in China , thus making the engine more suitable for Chinese consumers.
The EGR valve combined with the advanced EMS system can achieve precise control over the combustion temperature in the cylinders, effectively reducing the unfavorable emissions to meet Euro III standards and thereby better protecting the environment.
The brand-new Chevrolet AVEO comes with the Step-gate 4-speed automatic transmission imported from Aisin Warner of Japan . This transmission features advanced Fuzzy Logic Controlled shift functionality, which is able to automatically adjust the timing of gear changes according to road conditions and personal driving habits. This improves driving efficiency and fuel consumption performance, while guaranteeing smooth and reliable operation.
The transmission is also equipped with the HOLD electronic gear locking system, which can effectively prevent the vehicle from skidding on slippery roads and provide stable and smooth start-up performance. Moreover, the transmission also provides a manual shift function, adding the fun of manual shifting to the driving excitement.
The Chevrolet AVEO' s chassis uses the latest highly rigid bridge-type subframe as well as a MacPherson strut independent front suspension and a torsion beam semi-independent rear suspension, and is capable of providing accurate control even when the vehicle is under heavy load, making driving stable at high speeds while maintaining ride comfort.
This vehicle has not only met a variety of very strict standards in global tests, but has also passed local adaptability and durability tests of over 100,000 km to meet real road conditions and the specific driving needs in China. The durability of the AVEO's chassis and suspension systems has been fully tested ensuring top-quality reliability.
For safety and security, AVEO uses an all-steel integrated and closed body structure, including high-strength steel plates that can quickly disperse impact energy, allowing the vehicle to receive the highest safety rating of “five stars” from the NCAP ( North America ).
The AVEO is furnished with Delphi four- channel ABS, and EBD that can distribute the braking forces to four wheels evenly based on the load condition of the vehicle. All these work with the front disc brake system and the rear drum brake system, to deliver maximum braking efficiency.
AVEO also has comprehensive passive safety support features such as the Siemens SRS dual-airbag system for the front passengers, t he retractable seatbelts which can be adjusted freely according to the shoulder belt height, the standard three-point seatbelts on rear seats, the collapsible steering column mechanism and the four-door side impact bars.
Comfortable and Flexible Space, User-friendly Configuration
As a five-door hatchback, the Chevrolet AVEO follows the “ short body and long wheelbase” design concept introduced by Mr. Guigiaro, giving the vehicle overall length of 3,896mm , a wheelbase of 2,480mm , and a body width of 1,660mm .
Given the wheelbase of 2,480mm , this vehicle features a spacious passenger compartment. The high roof contour line provides excellent headroom for the front and rear passengers. The high seat position enables easy entry and exit, and also offers a commanding view of the road. The unique theater-seat design of the rear seats provides the rear passengers with further comfort and a wide range of view at all visual angles.
The hatch rear compartment combined with the 6/4 split-folding rear seats is capable of creating an extremely flexible space up to 1,190L .
AVEO's interior incorporates the most fashionable international design elements and fully exhibits its vigorous and stylish character in every detail.
The titanium silver A/C air outlets contrasts clearly with the simulated carbon fiber base, revealing vigor and vitality.
The electronic titanium silver instrument cluster contains two round gages, revealing operating data at a glance. The style is both fashionable and energetic, and echoes other round designs in the interior.
The AVEO is also equipped with an advanced audio system, which incorporates a control panel in perfect harmony with the vehicle's interior. Working with the CD/radio player and the six-speaker system, the audio system fully presents the expertise and professional quality.
AVEO features dual-tone mesh fabric seats with high breathing capacity. The seats can be adjusted up, down, forward and backward according to the occupants' sizes and seating preferences. The adjustable headrest can be moved up and down to help provide the optimum passenger comfort.
The well-equipped AVEO also offers power windows, power exterior mirrors, and a one-touch power sunroof, together with a Freon-free air conditioning system. In addition, the AVEO provides more than ten storage compartments including front double cup-holders and card pockets, revealing a comprehensive consideration of user needs and proper design.
Rapid Expansion of the Chevrolet Product Line
Multi-brand Strategy Begins to Take Effect
The brand-new Chevrolet AVEO is being produced at Shanghai GM's Dongyue production base located in Yantai , Shandong province. It enriches the product line of Chevrolet, a popular brand targeting ordinary consumers, and helps clarify the market position and segmentation of Chevrolet's three product lines.
The new Chevrolet Sail is a compact family car that combines safety, reliability, and utility with high performance-price ratio. The Chevrolet Epica is a brand-new product aimed at the middle class vehicle market. With a spacious interior, comprehensive equipment, and high performance-price ratio, it will satisfy the requirements of rational consumers who appreciate the utility and comfort of the vehicle.
The Chevrolet AVEO targets the middle- and high-end compact vehicle market. With the sporty appearance, powerful 1.4L engine, and responsive handling, the AVEO can help young consumers, who seek new experiences and a carefree lifestyle, express their personalities and drive into a land of pleasure.
Shanghai GM's “multiple brand, comprehensive product line" strategy, implemented in the middle of last year, has already produced results.
From the late February through June of this year, over 30,000 Chevrolet brand vehicles were sold, more than 8,500 of which were sold in June.
More than 20,000 units of the new Sail have been sold since it came onto market at the end of February. Sales data clearly demonstrate that the market has recognized the successful conversion of the new Sail, which still remains the leader of the domestic compact family car market.
The Chevrolet Epica, launched officially at the Shanghai Auto 2005 this April, recorded sales of nearly 9000 units within only two months, causing quite a storm in the middle and upper class vehicle market.
Based on these achievements, Shanghai GM released the third Chevrolet model, the AVEO, within a short six-month period. This has rapidly expanded the Chevrolet product line and will provide strong support for Chevrolet's improved market performance.
